Stan’s Amazon Best Seller, “What’s Your Purple Goldfish?”, will be the inspiration for his presentation. It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of first impressions, follow up and how to handle mistakes. You will learn about customer experience and its impact on satisfaction, retention and word of mouth. They will be equipped with both concepts and relevant examples, enabling them to apply the principles to generate referrals from current and future clients.
Chief Measurement Officer
9 INCH Marketing