Kees Kerkvliet

Kees Kerkvliet

Kees Kerkvliet is an experienced CEX consultant and educator with deep insights into the Dutch markets. Customer expectations are high and choices are typically based on positive interactions with a brand in the past. So it all comes down on the memory a customer has about experiences. But how does this actually works? What can we learn of the insides of neuropsychology in this matter?

Managing Director
TOTE-M