Frans Hiddema’s main focus is to reduce the fear of the hospitals’ patients. ‘Scared patients run a higher risk of some¬thing going wrong.” The less afraid, the more satisfied people are. This is an evidence-based result. The Rotterdam Oogziekenhuis (Eye Hospital) has 9.2 score on a scale from 1-10 for customer confidence. Safety and fear reduction is something we strongly believe in.’ For a safe treatment, why not empower the patient? Frans Hiddema has been CEO of the Rotterdam Oogziekenhuis (Eye Hospital) since 1990. Previously he worked as a doctor in Ghana and Cameroon.