Daniel is a respected industry leader in mystery shopping and market research. Building on his impressive experience in luxury hospitality, he is changing the rules of engagement. For marketers and operational leaders, truly understanding your customer is what drives success. But for too long, this has been an inexact science, reliant on after-the-fact analysis, qualitative conversations and intuition of the marketer. Every day consumers are taking actions that can be observed, analyzed and acted on. They are telling marketers what they want. The truth is out there and it’s in the data—and to leverage it you just need the right focus.
Vice President European Division